AI Development
MeitY proposes continuous labelling for all AI-generated content
Editorial Analysis
Business Standard reported that India's Ministry of Electronics and Information Technology proposed amendments to IT Rules requiring continuous and clearly visible labels on all AI-generated content (photos, audio, text, video) throughout its duration. This replaces prior 'prominent visibility' requirements and extends consultation to May 7. The change materially tightens governance of synthetic media deployment on social platforms and intermediaries operating in India.
At a Glance
Date
April 21, 2026
Importance
High
4/5
Category
policy
Axis of Change
Regulatory Constraint
Organizations
Models Affected
Sources