DeepSeek raises peak-hour prices for V4 models more than fourfold

DeepSeek announced new peak-hour pricing for its flagship V4 models that will be more than four times higher than prior levels, effective August 16. Even after the increase the company continues to charge substantially less than major U.S. and Chinese peers. The change accompanies the formal release of V4 Pro and reflects efforts to monetize stronger agent capabilities amid intensifying competition.