Generative AI (GenAI)

What is Generative AI?

Generative AI is a branch of artificial intelligence focused on creating new content — including text, images, audio, video, or code — based on patterns learned from existing data. It powers tools that write, illustrate, compose, and generate with remarkable accuracy.

How Generative AI Works

  • Uses transformer-based LLMs (like GPT, Claude)
  • Applies diffusion models for image and video synthesis
  • Employs GANs/VAEs for artistic generation
  • Utilizes prompt engineering to guide content outputs
  • Often fine-tuned using RLHF for safer outputs

Benefits of Generative AI

  • Accelerates content production across media formats
  • Reduces costs in creative and editorial workflows
  • Customizes user experiences at scale
  • Enables non-experts to create professional-grade outputs

Examples & Use Cases

  • AI writing assistants and auto-summary tools
  • AI image generation (Midjourney, DALL·E)
  • AI video creation (Sora, Runway Gen-3)
  • Music composition and voiceover dubbing
  • Code generation and IDE copilot assistants

Tools & Platforms

  • OpenAI GPT, DALL·E, Sora
  • Google Veo, Imagen, Gemini
  • Anthropic Claude 3
  • Runway, ElevenLabs, Chatterbox
  • Hugging Face, Stability AI